Are you forcing your brand on people? Are you stuffing your logo into every nook & cranny of your marketing efforts like it’s a Thanksgiving turkey?
Of course your work should be branded, but how you go about it can greatly influence the PERCEPTION of your brand. And let’s face it, perception is reality! Solely relying on your logo to do the branding for you is going to come off rudimentary. Simply put, in today’s experiential world, one must FEEL your brand, not just see it. One needs to understand your values, your motives, your purpose and WHY.
What do we mean by over-branding and how it can actually hurt your brand? Over-branding refers to overly large, or duplicated logo placements in brand and/or marketing materials. It refers to the slap-like feeling a viewer gets when looking at your work. If they’re only seeing your logo, they’re likely missing the bigger brand picture. The idea your attempting to portray and communicate is often times missed or misunderstood by over-brandeding. OR MAYBE…you’re not clear on what you’re presenting, so you take the “safe” route and fill the page with your logo.
So, how does a new, growing brand deliver a meaningful brand experience from the get go and not fall into the over-branding trap? Spend the necessary time asking yourself a few key questions:
– Why do you do what you do?
– What key words best describe your brand?
– How would you want your brand to be perceived?
– What are the takeaways you hope consumers retain?
– What’s the brand impression you’re making?
– What’s the purpose of your brand campaign and what is the end goal?
While your logo is a big piece of your brand’s story, it’s not the only voice and shouldn’t be. Don’t over exhaust your logo or else it won’t be able to truly speak when it needs too!
While we thoroughly appreicate the passion behind brand logo-ing, we know how to strategically implement logos within a bigger brand story for the most effective results. Shoot us an email at Info@MondayCreatives.com and lets start game planning.
Keep calm and we’ll see you Monday!
Tags: Ad, Advertising, Brand, brand perception, Creative, logo, logo design, marketing strategy, Over-branding, strategic marketing