Old Spice’s ‘Sweat Mop Boys’ don’t Stink.
Advertisement and branding are a part of every sporting event. Every year we see more and more brands coming up with creative ad placements and unique ways to promote their brand/product.
– Wieden + Kennedy
With 2018 just getting started, Old Spice came out with a bang with their ‘Sweat Mop Boys’. The boys came out on the floor during break periods with mops designed to look like sticks of Old Spice Pure Sport Plus antiperspirant and deodorant. It’s not just clever but so on point! The message couldn’t have been more transparent than this.
– Twitter @OldSpice
This idea was executed by Wieden + Kennedy Portland. We saw the Sweat Mop Boys in action during the game between the Washington Huskies and California Golden Bears in Seattle. Well done!
Tags: Ad, Advertising, Brand. Product, branding, California Golden Bears, Old Spice, sporting Event, Sweat Mop Boys, Washington Huskies, Wieden + Kennedy